Groundwork Launches New Ad Campaign: Corporate Greed is Driving Holiday Price Increases

December 16, 2021 Groundwork Collaborative

Today, Groundwork Collaborative launched a new digital ad campaign highlighting how profiteering corporations are driving rising prices at the checkout line. The new ad, Unwrap, will run through the end of the year.  

“We are launching this campaign to cut through the corporate spin and help people understand the real reason for recent price increases: corporate greed,” said Lindsay Owens, executive director of Groundwork Collaborative, an economic think tank. “CEOs and shareholders are raking in record profits by jacking up prices on consumers and short-changing the workers who are essential for functioning supply chains, and this needs to end.”

Groundwork has been sounding the alarm for months about rising prices and corporate greed and sharing research, analysis, and messaging guidance to push back on misinformation:

  • Yesterday, Groundwork released new findings highlighting the specific ways that mega-retailers are hiking up prices and short-changing the workers who support our supply chains. 
  • On Monday, Groundwork highlighted a new White House blog post, which outlined how corporate greed is driving recent price increases, with a specific focus on price-gouging by meat processing companies. 
  • Last Friday, Groundwork’s chief economist Rakeen Mabud called out the corporate greed driving the latest increase in the Consumer Price Index. 
  • Back in October, Groundwork released research showing how concentrated corporate power is squeezing small businesses and stymieing our collective economic health. 

Read the ad copy below and learn more at  

Text of Unwrap:

This holiday season, you have a choice.

You could buy what some politicians are selling. Or you could unwrap the real story…corporate greed.

Because if you see empty shelves and higher prices, you’re seeing the result of decades of corporate greed by corporations hiking up prices and short-changing the workers who support our supply chain, while making record profits.

To tackle this crisis, focus on the real solution: reigning in corporate greed and making our economy work again.


Groundwork Collaborative: The Groundwork Collaborative’s mission is to advance an economic vision for strong, broadly shared prosperity and true opportunity for all. Visit our website and follow us on Twitter @Groundwork