In the News

On any given day, Groundwork's analyses, op-eds, reports, and commentary are featured in leading publications and on the most influential news programs and podcasts.

Press Release

Groundwork CEO Lindsay Owens Fires Back After Walmart’s Baseless Attacks on Her for Exposing Its Pricing Playbook

The arsenal of technologies the company is building that can be used to profile and track us should worry every American who is concerned about their privacy and pocketbooks.

October 5, 2026 Groundwork Collaborative
Press Release

Walmart Watchdog: New Groundwork Analysis Exposes the Doublespeak Behind Walmart’s Pricing Playbook

The retailer that once offered “Everyday Low Prices” is building technology that can be used to track, probe, and squeeze shoppers. New Report Released After Walmart’s C-Suite Directly Attacks Groundwork’s CEO Lindsay Owens.

October 5, 2026 Groundwork Collaborative
Mention

Dynamic pricing for your grocery cart? How new tech is driving up your budget.

Economic Sociologist Lindsay Owens talks to Audie Cornish about how companies are using new tech to "reach deeper into our wallets."

October 5, 2026 CNN This Morning
Mention

Ticket prices are making sports fans surly this midterm season.

A study published last month from the economic think tank Groundwork Collaborative found food and beverage items associated with sports viewing cost 10 percent more than they did a year ago — and 13 percent more since President Trump retook office.

October 5, 2026 The Hill
Mention

Walmart doubles down on pledge against AI-powered personalized pricing.

In a public letter Monday, Dan Bartlett, Walmart's executive vice president of corporate affairs, challenged what he described as repeated "mischaracterizations" by Lindsay Owens, author of the recently released book "Gouged," about Walmart's pricing practices and use of technology.

October 5, 2026 Fox Business
Press Release

Reinventing the McRipoff: Groundwork Analysis Exposes McDonald’s Doublespeak on AI Pricing

McDonald’s tells customers AI doesn’t set prices while boasting to investors that its pricing tools can “limit customer resistance” and “personalize with even greater precision.”

October 5, 2026 Groundwork Collaborative
Press Release

ICYMI: “Gouged” Author Lindsay Owens Joins MS NOW’s Morning Joe, Calls on Congress to Conduct Oversight of Corporations Ripping Off Consumers

Owens’ New Book Already Prompting Corporate Defenses from Walmart, McDonald’s After Exposing Deceptive Pricing Strategies.

October 2, 2026 Groundwork Collaborative
Mention

Lindsay Owens on the end of a fair price.

October 2, 2026 MSNOW’s Morning Joe
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Exposing Hidden Sources of Higher Prices.

Lindsay Owens, the executive director of the Groundwork Collaborative and the author of Gouged: The End of a Fair Price--and What That Means for Your Wallet (Viking, 2026) talks about the proliferation of "junk fees" and the hidden risks of loyalty programs, plus the use of data and algorithms to hike prices.

October 2, 2026 The Brian Lehrer Show
Press Release

Final Jobs Report Before Midterms is Brutal Reality Check for Trump’s Underperforming Economy

Few sectors driving job gains, long term unemployment elevated, and wages trail inflation.

October 2, 2026 Groundwork Collaborative
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