Groundwork Unveils a Bill of Rights to Give Shoppers a Fair Shot in the 21st Century Marketplace
Two-thirds of Americans back 12 common-sense protections that address the tricks and traps that drive up everyday costs and make it harder to get a fair deal
Today, Groundwork Collaborative unveiled a Shoppers’ Bill of Rights, 12 basic protections aimed at reining in the hidden fees, pricing games, and corporate tactics that make everyday life more expensive.
Authors Lindsay Owens, Nia Law, and Elizabeth Pancotti argue that existing regulations to safeguard the shopper were written for a bygone era of newspaper coupon inserts, mail-order catalogs, and checkbooks. Technology is now a step ahead of shoppers every time they reach for their wallet.
Today, two shoppers can unknowingly be charged a different price for the same item at the same store. Cancelling a subscription can require clicking through dozens of screens. Even if you can look up a tutorial on YouTube to fix something when it breaks, you may be beholden to the manufacturer to get the parts you need for a repair. And with the rise of AI-powered shopping assistants like Sparky, Alexa, and Muse, consumers may be in store for high-tech pickpockets disguised as personal shoppers.
Consumer protections have been rewritten before. Women-led butcher shop boycotts in the early 20th century helped turn outrage over rising prices into an organized movement that helped win a Federal Trade Commission that answered to consumers. In 1962, President Kennedy articulated four basic consumer rights: the right to safety, the right to be informed, the right to choose, and the right to be heard. The generation he spoke for secured honest labels, upfront loan terms, and a product safety watchdog. And after the 2008 financial crisis wiped out trillions in household wealth, more than 200 consumer, labor, civil rights, and faith groups helped win the Consumer Financial Protection Bureau. Each time, the rules caught up with the marketplace. Now, the marketplace has changed again, and the rules have not.
According to new polling from Blue Rose Research, two-thirds of Americans support the Shopper’s Bill of Rights. Support is even higher for several individual protections it includes: nearly 75% support making it as easy to cancel a subscription as it was to sign up, nearly 7 in 10 support upfront, all-in pricing, and 65% support banning surveillance pricing.
Groundwork Collaborative President and CEO Lindsay Owens said:
“Companies are deploying a dizzying array of tricks and tactics to reinvent the ripoff and squeeze American consumers. Shoppers shouldn’t have to outsmart an algorithm, decode the fine print, or fight their way out of a subscription just to get a fair deal. Policymakers should put simple guardrails in place to protect consumers from the high-tech ways corporations are gouging us – the Shoppers’ Bill of Rights is a good place to start.”
Owens is the author of Gouged: The End of a Fair Price – and What That Means for Your Wallet (Viking Penguin 2026), providing a detailed look at how corporations use modern technology and market power to quietly raise prices across everyday goods and services – and what consumers and policymakers can do to fight back.
The Shoppers’ Bill of Rights
- Right to an All-In Price: Require companies to include all mandatory fees in the advertised price. A hotel room advertised for $149 should not become a $200 room at checkout.
- Right to a Fair Price: Prevent companies from using consumers’ browsing history, location, income, or other personal data to decide the price they pay. Uber has reportedly raised prices for riders with dwindling phone batteries and the Princeton Review has charged more for SAT prep in ZIP codes with large Asian populations.
- Right to a Predictable Price: Prohibit companies from raising the price of products in real time, even when the company’s costs to make or provide the product don’t change. As Walmart and Kroger are installing electronic shelf labels capable of adjusting prices up to six times a minute, companies shouldn’t be able to jack up the price of groceries or other essentials in real time simply because demand spikes.
- Right to Cancellation: Require companies to make cancelling a subscription as easy as signing up. Cancelling an Uber One subscription can take as many as 32 actions across 23 screens.
- Right to Repair: Require manufacturers to make the parts, tools, software, and repair manuals available so people can fix what they own. If iPhone owners use third-party repair shops when they crack their phone screens, they may find themselves unable to adjust the brightness settings.
- Right to Your Own Agent: Require AI assistants to act in the customer’s best interest, not the interests of the company behind them. A recent study found that LLMs steer users toward sponsored products over cheaper alternatives.
- Right to Resale: Consumers should be able to sell, transfer, or give away what they buy without platforms or professional scalpers rigging the resale market. For items that do not appreciate, like tickets, resale prices should be capped at the original face value. Tickets with a face value around $250 for Taylor Swift’s Eras Tour resold for an average of upward of $3,800.
- Right to a Level Playing Field: Enforce and modernize the Robinson-Patman Act so suppliers charge small, independent stores the same price they charge big-box chains. A small grocer often pays more than Walmart for the same bag of chips before it ever reaches the shelf, leaving Main Street shops without a fair shot and customers who shop locally paying more.
- Right to Comparison Shop: Require stores to post the price per ounce, pound, or other standard size unit on shelf tags so the better value is clear. “Family Size” and “Party Size” Doritos bags have differed by just one ounce, making it harder to tell which is actually the better deal.
- Right to a Refund: Ban restocking and arbitrary return fees and require refunds in the original form of payment when a purchase is cancelled, never delivered, or does not work as advertised. Returning an online purchase by mail to Marshalls or TJ Maxx can cost $11.99, while Best Buy charges a 15% restocking fee on some electronics. Consumers shouldn’t have to pay another round of fees just to get their money back.
- Right to Proper Billing: Require accurate bills to arrive within a set period after a service is provided. Companies shouldn’t be able to turn their own billing mistakes into a surprise expense months later. After Duke Energy rolled out new billing software, it made more than 100,000 billing errors in a year. Thousands of customers went months without bills, and 15,000 were later hit with delayed charges.
- Right to a Competitive Price: Refresh the antitrust rulebook for the algorithmic age by closing loopholes that allow common pricing software to price-fix. Landlords’ common pricing software, RealPage, allegedly spiked rents by as much as $180 per month, while gas stations used Kalibrate which allegedly hiked gas prices by as much 30 cents per gallon.
