In the News

On any given day, Groundwork's analyses, op-eds, reports, and commentary are featured in leading publications and on the most influential news programs and podcasts.

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If You Use Money to Buy Things, You Should Read This Book.

Do you pay for goods and services with money? You’re probably getting screwed, thanks in large part to technology that allows companies to squeeze every last penny out of you. And if you’d like to learn more about all the ways this is happening, there’s just one book you need to pick up: Gouged: The End of a Fair Price—and What That Means for Your Wallet by Lindsay Owens.

September 29, 2026 Gizmodo
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The end of the price tag.

In September 2025, my organization teamed up with a few allies at Consumer Reports and More Perfect Union to run an experiment. Americans were rip-roaring mad about grocery prices, and we suspected that delivery companies like Instacart were making things worse. So we hatched a simple plan to test the theory.

September 29, 2026 Fortune
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Walmart Says It Won’t ‘Price the Person.’ Now Small Businesses May Have an Opening.

"There's a competitive advantage to be had in a market where pricing feels unfair," said Lindsay Owens, president and CEO of Groundwork Collaborative and author of the new book Gouged.

September 29, 2026 Inc. Magazine
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Worried you’re being overcharged when shopping online? Listen to this.

When shopping online, you and another person could be buying the exact same item, and you'll pay more because of who you are, where you are and your purchase history. In this episode of Life Kit, author Lindsay Owens shares tips from her new book Gouged on how to avoid getting ripped off by surveillance pricing — and get a fair price.

September 29, 2026 NPR
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The price tag might be an endangered species.

While the economic adage is “a fair price is any price you’re willing to pay,” for Lindsay Owens, the president and CEO of the think tank Groundwork Collaborative, personalized pricing isn’t necessarily that. “I think a fair price is a posted price,” Owens said. “And a fair price is a price that is set based on the product and not you, the consumer.”

September 29, 2026 Marketplace
Press Release

NEW BOOK: Gouged Blows Open the High-Tech Corporate Pricing Playbook Draining Americans’ Wallets

Groundwork CEO Lindsay Owens’ new exposé pulls back the curtain on corporate America’s pricing practices, drawing early response from the C-Suite.

September 29, 2026 Groundwork Collaborative
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NYC makes it easier to cancel old fees.

Owens is president and CEO of Groundwork Collaborative. She is the author of " Gouged: The End of a Fair Price, and What That Means for Your Wallet " (Viking) and the Gouged newsletter.

September 28, 2026 New York Daily News
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As the US midterms approach, Trump’s boasts on the economy fall flat with voters.

Lindsay Owens, president of the Groundwork Collaborative, a progressive thinktank, was far more downbeat about the economy. “I think it’s going pretty poorly,” she said.

September 28, 2026 The Guardian
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Gouged: why Americans are being ripped off – and what to do about it.

“Repeat after me: it’s not my fault, it’s not my fault, it’s not my fault.” That’s the message to frustrated US shoppers in Gouged: The End of a Fair Price – and What That Means for Your Wallet by Lindsay Owens, economic sociologist and head of the Groundwork Collaborative, a progressive Washington thinktank.

September 28, 2026 The Guardian
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It’s a big week for economic data. Here’s what labor economists will be looking for.

You can see that in the growing number of people who are long-term unemployed — a number that Breyon Williams at the Groundwork Collaborative will be paying close attention to this week. “We have right now more than a quarter of our unemployed workers that have been out of work and looking for work for six months or longer, and I think that that's a troubling sign,” Williams said.

September 28, 2026 Marketplace
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